What to wear in London.
Vibe: eclectic · mod · tailored
# London
Dressing in London is an exercise in studied nonchalance. The city rewards those who mix high and low, vintage and new—where a perfectly cut blazer sits beside a thrifted slip dress, and nobody blinks. London street style thrives on individuality wrapped in impeccable tailoring, a kind of rebellious polish that feels effortless but never is.
Pack a sharp single-breasted blazer in black or camel, non-negotiable for everything from dinners to gallery openings. Pair it with straight-leg trousers and white leather sneakers for that mod-inflected ease. Add a silk slip dress in a jewel tone—it layers beautifully under knitwear and transitions from day to night without apology.
Year-round, your secret weapon is the trench coat. London's temperamental weather demands it, yes, but more importantly, it's the ultimate neutralizer—throw it over anything and suddenly your outfit clicks into place, which is rather the London way.
London stories.
All beach editorial
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